Are the "non-hip" our next protected class?

Tip o' the porkpie to Dawn Burke of Fistful of Talent for this one: http://fistfuloftalent.com/2013/05/hipster-bias-another-hr-hurdle.html#comment-31097 I run into this all of the time with young organizations. They often don't realize the difference between selecting for cultural fit and selecting for talent. And then they end up firing people who can't do the job they were hired for. It's a delicate balance always to hire for past performance or future potential. But the idea of not hiring someone who isn't hip enough raises a whole new spectre of discrimination.